In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses how Nielsen’s new co-viewing technology could reshape audience measurement, advertising, sponsorships, and media-rights deals in sports broadcasting.
Accurate data also helps establish contract terms and determine whether those terms have been satisfied when
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses why the next media empires will be built around live experiences.
[L]ive entertainment remains a scarce resource that requires live human talent and/or human participants.
You can read the full column below.
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans discusses the Protect College Sports Act, which was placed on the U.S. Senate’s September calendar and may well help determine the future of college sports.
College sports are fun to watch, but have
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans analyzes seven truths about baseball and competitive balance, including why spending helps but does not guarantee championships and why responsible investment may serve the game better than a salary cap.
In sports, as in life,
In this week’s column, California Sports Lawyer® CEO and Managing Attorney Jeremy M. Evans analyzes how increasingly complex media-rights agreements can determine where games are played, how they are distributed, and whether they happen at all.
If the contracts and relationships do not provide opportunities for that growth, they
