California Sports Lawyer® Founder and Managing Attorney Jeremy M. Evans has written a column about the importance of artificial intelligence from an ownership and use standpoint.
You can read the full column below. (Past columns can be found, here).
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The future of artificial intelligence and its impact on society is in the hands of its creator, owners and the eyes of the beholder. During the Super Bowl, several artificial intelligence (“AI”) commercials were run with the purpose of making AI seem friendly and manageable. The result was people feeling irked by the advertisements, not welcomed to use the technology or be controlled by it.
One of the main issues with AI is hallucinations. Meaning, AI not only wants to give an answer, but the software and programming also pull information from the internet and previous prompts and outputs to provide the answer. The internet can be extremely helpful for information, but it is not always correct nor does it often tell the full story.
This is why the California Lawyers Association Task Force on AI led the charge to lay out three principles by which AI should be used. The Task Force positioned that AI use should consider the following: (1) privacy and confidentiality in using AI to create content (e.g., purchasing the paid AI platform option for a more robust license and other protections); (2) human editing and review of AI content; and (3) appropriate disclosure of AI use upon release, use, or sharing. AI laws and regulations should and many do consider the role of copyright and trademark infringement when using AI and it may lead to licensing requirements down the road.
The story of OpenAI as a company truly tells the dichotomy of AI as a tool and tool in our daily lives. AI as a philanthropic tool where its purpose is solely to serve humankind without nefarious intentions of direction or control is something positive to welcome. AI as a tool can be a good thing if used properly. However, AI as a for profit business is something entirely different that requires more scrutiny and direction from humans through lawmaking and oversight.
On the one hand, AI can be a powerful tool that assists humans with daily tasks and taking away the mundane so our thoughts can be raised to a higher level and analytical skill. On the other hand, it is the mundane that often leads to learning the process. The story of the CEO that started mopping floors is an old one, but it shows the example of the value of hard work to learn a company and skill. The concern is that AI use if unregulated will take away from human ability or interest to learn and even create.
Regulation, as with anything in life, is both personal and collective. Meaning, the individual is responsible for using available tools properly as well as the collective (the community, the government, companies, creators, etc.) are responsible for regulation and oversight. AI is a very powerful tool that is growing in knowledge and information processes and outputs by the very second. Individuals, the community, and leaders will do well by managing use and expectations.
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About Jeremy M. Evans:
Jeremy M. Evans is the Chief Entrepreneur Officer, Founder & Managing Attorney at California Sports Lawyer®, representing entertainment, media, and sports clients in contractual, intellectual property, and dealmaking matters. Evans is an award-winning attorney and industry leader based in Los Angeles and Newport Beach, California. He can be reached at Jeremy@CSLlegal.com. www.CSLlegal.com.
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